The furore comes just ten days after a Californian woman sued the comedian, claiming he left her severely injured while making the film.
He claimed he was in a studio for an interview about Austrian economics when he was told the interview would take place in a back room.
The hairless look is a far cry from Baron Cohen's previous incarnation as Borat, the journalist from Kazakhstan.
Bruno has them sit on Mexican workers, yes, real live people bending over to form human chairs because the house Bruno's rented has no furniture.
But the big question has always been whether the camp Austrian creation could possibly live up to the astonishing success of his predecessor, Borat.
An outrageously camp Austrian fashion journalist, Bruno is intended to send up ignorance and bigotry on his jaunt through the United States.